Brand Identity

Logo conception and design..

And so on!

A company is made recognizable in the eyes of customers by a series of elements called identifiers and distinctive elements, first of all the logo.
The logo è utilizzato sul sito web, su eventuali brochures, biglietti da visita, per le operazioni di content creation sulle pagine social come Instagram e Facebook.

But what is meant by Brand Identity?
Reference is made to all corporate communication and promotional materials, consistent and coordinated with each other in compliance with the brand's design.

As evidenced by a study by McKinsey & Company, companies with a strong and recognizable Brand Identity are able to convert up to 20% more.

6 features
for a successful logo!

Simple

Simple does not mean trivial. Focusing on simplicity in construction allows you to obtain an easily recognizable logo.

Unique

An effective logo stands out
easily from all those competitors.

Easy to memorize

A good logo must have an element that, in addition to distinguishing it from other logos, makes it easy to remember.

Adaptable

The logo must be adapted for use on any means of corporate communication: website, brochures, leaflets, business cards, etc.

Relevant

An effective logo must be appropriate for the clientele to which it is addressed.

Tell something

Behind every logo there must be a story to tell.

Melo Carioti

Video & Content Creator
BRAND IDENTITY

GDM

Technological systems
BRAND IDENTITY

Office Store

Office products
BRAND IDENTITY

Casa del Caffè

Sale of Coffee
BRAND IDENTITY • ECOMMERCE

STEP BY STEP

01. BRIEF
Read More

This is one of the most important phases of the creative process: we will go to better understand the needs of the client and the project.

02. STUDY AND RESEARCH
Read More

After the brief we will start the phase of search for ideas, brainstorming. This phase is divided into several steps:
1. drawing up a list of keywords related to the project, the company and more generally to what emerged in the brief;
2. search for images related to project;
3. creation of a moodboard with the images, colors and key concepts that emerged from the previous two steps.

03. SKETCH
Read More

It's time to put ideas on paper. In fact, sketching is the phase in which we sit down at the desk, take some sheets and we start drawing some hypothetical ideas.

04. COSTRUZIONE VETTORIALE
Read More

This is the vector construction stage, where we refine the idea from the sketching stage. Having identified a possible design to focus on, we open our software Adobe Illustrator vector graphics and let's start the construction process.

05. FONTS AND COLORS
Read More

The choice of typeface, within a branding process, is of crucial importance. Font is not something that accompanies a logo but is an integral part of it and must be perfectly in line with the rest of the image. Just like fonts and shapes, colors also convey a message depending on the context. Colors convey emotions. In graphics, and obviously so in logo design, the choice of a color is fundamental.

06. FINAL RETOUCH
Read More

Once the logo has been designed, colors and fonts chosen, we will do one last "liking test" and some adjustments (if necessary) before moving on to the presentation of the work.

07. PRESENTATION AND DELIVERY
Read More

Finally everything is ready! We prepare a presentation where we explain in detail the entire creative process that led to the creation of the logo and various examples of real application. Once the work is approved, we deliver the various vector and raster files.

08. COORDINATED IMAGE
Read More

As mentioned, to strengthen the corporate image there are still a number of elements that interact with the logo: business cards, letterhead, envelopes, merchandising, banners and graphics for websites and social networks, etc.
Previous
Next

Get a free quote

Tell us your idea!