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Logo conception and design..
And so on!
A company is made recognizable in the eyes of customers by a series of elements called identifiers and distinctive elements, first of all the logo.
The logo è utilizzato sul sito web, su eventuali brochures, biglietti da visita, per le operazioni di content creation sulle pagine social come Instagram e Facebook.
But what is meant by Brand Identity?
Reference is made to all corporate communication and promotional materials, consistent and coordinated with each other in compliance with the brand's design.
As evidenced by a study by McKinsey & Company, companies with a strong and recognizable Brand Identity are able to convert up to 20% more.
for a successful logo!
STEP BY STEP
02. STUDY AND RESEARCH
1. drawing up a list of keywords related to the project, the company and more generally to what emerged in the brief;
2. search for images related to project;
3. creation of a moodboard with the images, colors and key concepts that emerged from the previous two steps.
04. COSTRUZIONE VETTORIALE
05. FONTS AND COLORS
06. FINAL RETOUCH
07. PRESENTATION AND DELIVERY
08. COORDINATED IMAGE
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